Bridging Minds. Building Futures.


Brief

READ (Research Expertise from the Academic Diaspora) is a platform connecting Albanian scholars abroad with institutions in Albania to accelerate collaboration, research, and sustainable development. Despite its forward-thinking mission, the program lacked a cohesive identity and an accessible way to communicate its value, both visually and structurally.


Problem

Initially presented as a single page on the IEE website, READ lacked the presence and structure needed to reflect its vision. With growing ambitions and community reach, the program needed its own platform, a standalone identity, and a clearer positioning to express its evolving role in shaping Albania’s future.


Solution

The project began by repositioning READ as an independent movement with its own voice and visual system. Through a focused identity and marketing strategy, the program transitioned from an internal page to a standalone platform, giving it the presence and clarity to grow with purpose. The identity system introduces structure, rhythm, and coherence, anchored by the symbol “/” which reflects duality, connection, and motion. The visual language extends across digital and print formats, creating a flexible ecosystem that mirrors READ’s global local essence.Motion graphics introduce energy and movement, while editorial choices place emphasis on the human stories and academic impact behind the initiative. READ now stands as a unified presence, not just a program but a living network of knowledge in motion.

Composing Identity

Branding contemporary composer Aulon Naci involved deep, empathetic research rooted in music, art, and nature. Exploring the relationship between sound frequencies, emotion, and natural elements, I defined a clear identity and authentic narrative.

Focusing on releases like "Solitude" and "Foreign Touch," I translated Aulon's unique voice into visual storytelling with vibrant, contemplative imagery. The iterative design approach ensured every visual and strategic element was genuinely reflective of Aulon's artistic essence.

The result was not just branding but an authentic ecosystem connecting the composer intimately with his audience, fostering resonance, loyalty, and lasting impact.

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Featured in a design article: https://albanianswhodesign.xyz/journal/exploring-the-fusion-thelezes-monochrome-typography-in-motion/

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Theleze is a self-initiated space where I explored how motion can express emotion and shape perception. Using tools like After Effects, Cavalry, TouchDesigner, and Cinema 4D, I approached each experiment as a chance to learn, feel, and refine.

Through experimentation, new forms emerge. Unexpected patterns reveal smarter design systems, intuitive storytelling, and expanded ways of thinking and feeling through motion. Each study became a discovery of what design could express beyond the static.

Lo Life Crew is a cultural movement and community rooted in New York City, known for its deep influence on fashion, identity, and street culture. Over the years, several articles have been written highlighting its legacy, impact, and evolution.

Recently, a gathering was held to celebrate the collective history of the organization, culminating in a short video that captured the spirit of the event. I created the motion graphics for the logo featured in the final video.

This project was a collaboration with My Eye Got Lazy, a New York–based photography magazine. I worked closely with the founder, contributing not only to the motion design but also offering creative input on how to bring the logo to life in a way that honored the community’s legacy.