02.
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08.
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AI Platform
Motion Graphic Experiments
Aulon Naci
OFM - Of Mind
READ
Kep Merli
My Eye Got Lazy
HAFEN
02.
03.
04.
05.
06.
07.
08.
09.
AI Platform
Motion Graphic Experiments
Aulon Naci
OFM - Of Mind
READ
Kep Merli
My Eye Got Lazy
HAFEN
Territory 1
2025-2026
COLLINS
Brief
US Mobile is an MVNO challenging the way Americans think about mobile connectivity. Built on the belief that people deserve more control over how they connect, without being forced to choose between cost, coverage, or flexibility, the brand had grown a loyal following but lacked the visual and verbal identity to match its ambition. Our team was brought in to build a brand system that could articulate who US Mobile is, what they stand for, and why it matters.
Problem
Despite a clear product advantage, US Mobile struggled to differentiate in a market dominated by legacy carriers with massive budgets and entrenched perception. The brand had no cohesive identity, no consistent visual language, and no clear positioning to unite its messaging across touchpoints. Without a strong brand foundation, growth was happening without a voice, and the brand risked being overlooked as just another option rather than a genuine alternative.
Solution
The first territory, led by the idea of "Us," centers on belonging and human connection. The name itself became the concept: Us Mobile isn't just a carrier, it's a collective. From US to Us. The visual system leaned into photagraphy as its primary language, capturing people accross different locations, lifestyles and extremes, united by the fact that they're always connected. The tone is warm, effortless, and emotionally resonant, shaped by the RTBs of Personal & Compassionate, Effortless, and Open & Collaborative. This is the Free Agent as a feeling.
US Mobile is an MVNO challenging the way Americans think about mobile connectivity. Built on the belief that people deserve more control over how they connect, without being forced to choose between cost, coverage, or flexibility, the brand had grown a loyal following but lacked the visual and verbal identity to match its ambition. Our team was brought in to build a brand system that could articulate who US Mobile is, what they stand for, and why it matters.
Problem
Despite a clear product advantage, US Mobile struggled to differentiate in a market dominated by legacy carriers with massive budgets and entrenched perception. The brand had no cohesive identity, no consistent visual language, and no clear positioning to unite its messaging across touchpoints. Without a strong brand foundation, growth was happening without a voice, and the brand risked being overlooked as just another option rather than a genuine alternative.
Solution
The first territory, led by the idea of "Us," centers on belonging and human connection. The name itself became the concept: Us Mobile isn't just a carrier, it's a collective. From US to Us. The visual system leaned into photagraphy as its primary language, capturing people accross different locations, lifestyles and extremes, united by the fact that they're always connected. The tone is warm, effortless, and emotionally resonant, shaped by the RTBs of Personal & Compassionate, Effortless, and Open & Collaborative. This is the Free Agent as a feeling.
The second territory expressed the same strategic foundation through precision and boldness. Built on a graphic-first visual language with a strong palette of yellow, blue, and red, this direction replaced photography with illustration and animation, favoring geometric clarity over human imagery. Every element was intentional and structured, reflecting the RTBs of Precise & Effortless, Tenacious & Innovative, arid Open & Collaborative Where the first territory moved through emotion, this one moved through confidence. Showcasing the idea of 3 networks-3 colors-3 lines.
Together, the two territories gave the client a clear choice: not between two different brands, but between two different ways of living the same brand idea.
AI platform
2025-2026
2025-2026
COLLINS
This project is locked.
Email me for further informations.
Email me for further informations.
“Theleze”
2022 - Ongoing
After Effect
Cavalry
Featured in a design article: https://albanianswhodesign.xyz/journal/exploring-the-fusion-thelezes-monochrome-typography-in-motion/
Theleze is a self-initiated space where I explored how motion can express emotion and shape perception. Using tools like After Effects and Cavalry, I approached each experiment as a chance to learn, feel, and refine.
Through experimentation, new forms emerge. Unexpected patterns reveal smarter design systems, intuitive storytelling, and expanded ways of thinking and feeling through motion. Each study became a discovery of what design could express beyond the static.
2023-2024
Composing Identity
Branding contemporary composer Aulon Naci involved deep, empathetic research rooted in music, art, and nature. Exploring the relationship between sound frequencies, emotion, and natural elements, I defined a clear identity and authentic narrative.
Focusing on releases like "Solitude" and "Foreign Touch," I translated Aulon's unique voice into visual storytelling with vibrant, contemplative imagery. The iterative design approach ensured every visual and strategic element was genuinely reflective of Aulon's artistic essence.
The result was not just branding but an authentic ecosystem connecting the composer intimately with his audience, fostering resonance, loyalty, and lasting impact.
Branding contemporary composer Aulon Naci involved deep, empathetic research rooted in music, art, and nature. Exploring the relationship between sound frequencies, emotion, and natural elements, I defined a clear identity and authentic narrative.
Focusing on releases like "Solitude" and "Foreign Touch," I translated Aulon's unique voice into visual storytelling with vibrant, contemplative imagery. The iterative design approach ensured every visual and strategic element was genuinely reflective of Aulon's artistic essence.
The result was not just branding but an authentic ecosystem connecting the composer intimately with his audience, fostering resonance, loyalty, and lasting impact.
2022
This graphic series, titled OFM – Of Mind, began as a visual research project inspired by the poignant poetry of Emily Elisabeth Dickinson. Developed at the intersection of motion graphics and visual storytelling, the project explores themes of introspection, consciousness, and emotional resonance.
Originally conceived as a moodboard, the work evolved through a curated collection of evocative photography, keywords, emotional triggers, and select poem excerpts. This foundation served as a conceptual map for crafting a series of visual narratives that reflect the inner world — a deeply personal interpretation of Dickinson’s poetic universe.
Originally conceived as a moodboard, the work evolved through a curated collection of evocative photography, keywords, emotional triggers, and select poem excerpts. This foundation served as a conceptual map for crafting a series of visual narratives that reflect the inner world — a deeply personal interpretation of Dickinson’s poetic universe.
2025
Bridging Minds. Building Futures.
Brief
READ (Research Expertise from the Academic Diaspora) is a platform connecting Albanian scholars abroad with institutions in Albania to accelerate collaboration, research, and sustainable development. Despite its forward-thinking mission, the program lacked a cohesive identity and an accessible way to communicate its value, both visually and structurally.
Problem
Initially presented as a single page on the IEE website, READ lacked the presence and structure needed to reflect its vision. With growing ambitions and community reach, the program needed its own platform, a standalone identity, and a clearer positioning to express its evolving role in shaping Albania’s future.
Solution
The project began by repositioning READ as an independent movement with its own voice and visual system. Through a focused identity and marketing strategy, the program transitioned from an internal page to a standalone platform, giving it the presence and clarity to grow with purpose. The identity system introduces structure, rhythm, and coherence, anchored by the symbol “/” which reflects duality, connection, and motion. The visual language extends across digital and print formats, creating a flexible ecosystem that mirrors READ’s global local essence.Motion graphics introduce energy and movement, while editorial choices place emphasis on the human stories and academic impact behind the initiative. READ now stands as a unified presence, not just a program but a living network of knowledge in motion.
2022-2025
Marketing
Strategy
Brand Positioning
Kep Merli: A Place That Feels Like Belonging
For Kep Merli, we strategically repositioned and creatively elevated one of Albania’s most refined coastal destinations. Creating a brand that evokes emotion, presence, and intimacy. A brand that feels personal, lived in, and deeply immersive.
We developed a long term business strategy that redefined the resort’s positioning within the hospitality market, anchored in the values of harmony, stillness, and place. Our approach combined intentional storytelling, refined visual language, and emotional depth. Through curated photography direction, cinematic video, and sensory rich content, shaping a cohesive and expressive identity.
The brand manifesto articulated Kep Merli’s soul. A place where architecture meets nature. Where design holds emotion. Where every detail invites a sense of wonder and connection. This strategy was created to transcend trends and build a magnetic presence that resonates meaningfully with guests seeking beauty, truth, and experience.
For Kep Merli, we strategically repositioned and creatively elevated one of Albania’s most refined coastal destinations. Creating a brand that evokes emotion, presence, and intimacy. A brand that feels personal, lived in, and deeply immersive.
We developed a long term business strategy that redefined the resort’s positioning within the hospitality market, anchored in the values of harmony, stillness, and place. Our approach combined intentional storytelling, refined visual language, and emotional depth. Through curated photography direction, cinematic video, and sensory rich content, shaping a cohesive and expressive identity.
The brand manifesto articulated Kep Merli’s soul. A place where architecture meets nature. Where design holds emotion. Where every detail invites a sense of wonder and connection. This strategy was created to transcend trends and build a magnetic presence that resonates meaningfully with guests seeking beauty, truth, and experience.
2025
Motion Graphics
Lo Life Crew is a cultural movement and community rooted in New York City, known for its deep influence on fashion, identity, and street culture. Over the years, several articles have been written highlighting its legacy, impact, and evolution.
Recently, a gathering was held to celebrate the collective history of the organization, culminating in a short video that captured the spirit of the event. I created the motion graphics for the logo featured in the final video.
This project was a collaboration with My Eye Got Lazy, a New York–based photography magazine. I worked closely with the founder, contributing not only to the motion design but also offering creative input on how to bring the logo to life in a way that honored the community’s legacy.
Recently, a gathering was held to celebrate the collective history of the organization, culminating in a short video that captured the spirit of the event. I created the motion graphics for the logo featured in the final video.
This project was a collaboration with My Eye Got Lazy, a New York–based photography magazine. I worked closely with the founder, contributing not only to the motion design but also offering creative input on how to bring the logo to life in a way that honored the community’s legacy.
2024
Patrick Thomas Studio
Berlin, Germany
A German term for “harbor” or “port,” an area where ships and boats dock and load or unload cargo or passengers. A safe haven.Nestled between the Landwehrkanal and Neuköllner Schiffahrtskanal, 12045 Berlin is a historic neighborhood where the Berliner Dreiländereck once served as a mini-port until the late 19th century. This area marks the meeting point of Neukölln, Kreuzberg, and Alt Treptow.
Inspired by these waterways, I created “Hafen,” blending analogue and digital techniques. The title, meaning both “port” and “safe haven,” reflects the neighborhood’s history as a refuge. This artwork captures the canals’ essence, celebrating community and connection.
To create the distorted typography effect that embodies the spirit of today’s 12045 Berlin district, I used traditional photography techniques, incorporating water to symbolize the canals. By photographing the reflections and distortions through water and glass, I aimed to capture the unique character of the 12045 area.
Inspired by these waterways, I created “Hafen,” blending analogue and digital techniques. The title, meaning both “port” and “safe haven,” reflects the neighborhood’s history as a refuge. This artwork captures the canals’ essence, celebrating community and connection.
To create the distorted typography effect that embodies the spirit of today’s 12045 Berlin district, I used traditional photography techniques, incorporating water to symbolize the canals. By photographing the reflections and distortions through water and glass, I aimed to capture the unique character of the 12045 area.