Kep Merli: A Place That Feels Like Belonging

For Kep Merli, we strategically repositioned and creatively elevated one of Albania’s most refined coastal destinations. Creating a brand that evokes emotion, presence, and intimacy. A brand that feels personal, lived in, and deeply immersive.

We developed a long term business strategy that redefined the resort’s positioning within the hospitality market, anchored in the values of harmony, stillness, and place. Our approach combined intentional storytelling, refined visual language, and emotional depth. Through curated photography direction, cinematic video, and sensory rich content, shaping a cohesive and expressive identity.

The brand manifesto articulated Kep Merli’s soul. A place where architecture meets nature. Where design holds emotion. Where every detail invites a sense of wonder and connection. This strategy was created to transcend trends and build a magnetic presence that resonates meaningfully with guests seeking beauty, truth, and experience.